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French elegance, a royal tradition
A 16th-century king invited the daughters of the nobility...
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to live with the queen and be educated by her, as a way to attract noblemen to the Court and make it a civilizing force. So his gifts to them of fabulous gowns and jewels had a political intent. That is the start...
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of the exceptional role that women have played in France. It is the reason why, in its respect for culture, for a courteous relationship between the sexes and for making style an art, Paris is called "a woman's city".
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These "privileged entries" reveal the rootedness of that royal demand for elegance.
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- Possibilities that are original with us
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• Celebrated flagship stores' inner sanctum: Some of the great establishments may open confidential doors on our exceptional introduction.
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• Organization of private fashion shows, initiation to perfume: please ask
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- For a brand-name fashion outlet just outside Paris, accessible by public transportation, please ask
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